Following the recent news that Intel are launching a new chip which is claimed to be 40% faster than the current Intel Core 2, we have been alerted to the fact that the current codename for this chip is 'Intel Penryn'. Although we understand that this will not become the commerical name for the product, it will in the meantime have a negative effect within Search engines for busisinesses in Pernryn, Cornwall who will know find themselves up against news groups, forums and blog posts for coverage space in the first page of Search Engines.

To read the full story, please click here.

The 2006 revision to the 1985 Companies Information Act came into force on January 1st 2007 which specifies how UK Limited Companies should display company information on their web sites and within e-mails.

The below pointers have been added as a requirement for web and e-mail:

If you would like to find out more either contact us or visit out-law.com for more information.

The 3rd and final email to Cornish businesses has now gone out reminding them of the key facts regarding the need for a digital presence in the national market.

With the continued incentive of a Home Page Review on offer, this is the last chance for busnesses in 2006 to get on the 'super internet hightway'

Click here to view the email.

As part of our 3 email campaign to go out in November and December, I have provided a link to view the 2nd email that went out.

The first email that went out was tested with 2 subject lines; 'Build you Cornish business through website optimisation' and 'Are you taking the Cornish'. Early indication shows that the catchy 'Are you taking the Cornish' subject line proved to be the most popular. With this in mind it shows that Cornish businesses have a sense of humour and interact better when there is a strong personalisation element attached to it.

Click here to view the 2nd email

As part of the move to Cornwall and following discussions with local government organisations, i-webmarketing are for a limited period of time offering all businesses in Cornwall the opportunity to get a Home Page Review (worth £250). This useful and often objective document helps outline the current strengths and weaknesses of the business website.

To promote this offering i-webmarketing has created a 3 email campaign to be sent weekly for 3 weeks to a list of 500 Cornish businesses. For all those who speak Cornish, we have also provided the content in the Cornish as an opportunity to see what the local market react best to.

There is no catch; it is just us trying to add our little bit to build the strength of the Cornish Digital offering to the outside world.

If you would like to view our first email, please click here.

Top 4% of Unique Search Queries account for 50% of all searches on a Website

Leading provider of on-demand digital marketing and real-time enterprise analytics solutions, has announced the results of a new study that suggests marketers can significantly improve their web site search results by focusing on the ‘popular top’ – those few hundred unique search terms that comprise about half of all web site queries. In an analysis of millions of web site searches, WebSideStory found that 4 percent of all unique search queries comprised about 50 percent of all searches on a web site. For e-commerce sites, the figure dropped to just 2 percent of all unique queries, according to the April 2006 study, which examined 34 million search phrases on more than 40 web sites using either WebSideStory Search, an award-winning site search solution, or HBX Analytics, an award-winning web analytics solution.

Additional site search metrics include:

• Visitors who use the site search application in a web site, are nearly three times more likely to convert, than the average site visitor
• One and two-word queries comprise 83 percent of all site searches. Among e-commerce sites, this measure rose to 91 percent
• Nearly 12 percent of all site searches led to zero results. Among e-commerce sites, this figure was 8.5 percent

i-webmarketing are pleased to announce that we have moved offices (and location), so please update your contact details. Our new address is:

i-webmarketing Ltd
G5
Meridian House
Heron way
Truro
TR1 2XN

The Web is changing. Mighty forces are at work and a new Internet is slouching towards a monstrous liquidity event. This reborn Web is vast, huge and unimaginably significant and intense. In fact, it's a new Web - it's called Web 2.0. You may have heard some buzz words: folksonomies, mashups, social networking. You may have been to Flickr, Wondr, Del.icio.us, Orkut, or Listl (note the daringly misspelt or awkward names, to ensure a nice Google ranking - very Web 2.0).

The term Web 2.0 with its knowing nod to upgraded computer applications, garnered its current meaning following a 2004 conference hosted by O’ Reilly Media and MediaLive International on the future impact of the internet. Since then its actual definition has been debated and applied (often wrongly) to a number of internet concerns. TechCrunch’s description of Web 2.0, however, that narrows it down to the "inevitable evolution of the web from a read-mostly medium to a read-write, or two-way medium," appears to be the one closest to Tim O’ Reilly’s original vision that puts the consumer at the forefront of the next generation of the internet.

Tim O’Reilly in conversation with the BBC’s regular technology blogger, Bill Thompson, believes that in its original incarnation, the internet was a publishing channel for pushing information to the consumer. But those companies that survived and really succeeded post dotcom crash, were those that harnessed the participatory nature of online. It was these businesses, like Google, Amazon and eBay that created the foundations of Web 2.0.

O’ Reilly uses the internet’s biggest brand, Google, as an example of how the online audience’s collective intelligence and desire to get involved with the internet has contributed to the evolution of the medium. Google distinguished itself from a number of other search engines through the use of Page Rank. By looking beyond what was contained within the search results to how relevant they are for the user, Page Rank helped swell Google to the behemoth we know, love and rely upon today. Amazon, eBay, MySpace and Flickr are revolutionising the World Wide Web for the same reason, because as O’Reilly states, they "harness user input to add value."

We have recently launched our new and improved website and would like to hear your comments about it.  Good or Bad

CLICK HERE to comment.