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With a strong mix of optimsation and marketing, to many businesses, retention is a key marketing requirement. With the evolved state of E-Marketing, it has now become possible to provide a retention scheme which is targetted and cost effective.
A common process used by many mail order companies is to develop an offering, then segment the database to the suited audience, email the segmented audience and finally provide the offering online to which the user can take advantage of. The email communication could be an awareness email or it could be a newsletter, which has many links to the site, enticing the user to upsell. |
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Email marketing is one of the most cost effective marketing tools currently available. With its instant delivery and strong call to actions, emails are often used to work along an existing campaign or used to upsell to a current database of customers.
We work with an email application to ensure that emails are created and delivered effectively and efficiently. We can monitor such metrics as the number of emails sent, how many of these were opened and what percentage actually responded to an email.
With vast experience with awareness, recruitment, conversion and retention email offerings, we believe that we can deliver an email campaign for your business to suit your needs. |
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This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.
We build up a profile of the clients audience and then search for websites who have a similar audience. This then enables us to ensure that your message is hitting the right audience at the right time. Unlike press advertising, banner advertising traditionally provides a higher volume of visitors at a suitable time to suit your needs. We are also able to provide an analysis of exactly how many visitors a particular banner has generated and when users are clicking on a banner. This data can then be used to track the |
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As the story goes, Affiliate Marketing all started at a cocktail party. Jeff Bezos, CEO and founder of Amazon.com (www.amazon.com), was chatting with a party guest who wanted to sell books on their website.
This got Bezos thinking. Why not have the woman link her site to Amazons and receive a commission on the books that she sold? Soon after, Amazon introduced the Amazon Associates Program. It was a simple idea. Amazon Associates would place banner or text links on their site for individual books or link directly to the Amazons home page.
Affiliate Marketing is becoming a strong tool for any Online Marketer. It is a modern variation of the practice of paying a finder's fee for the introduction of new clients to a business.
We split Affiliate Marketing into 2; the Merchant and the Affiliate. The Affiliate would be the business driving targetted traffic to your website and charging you the Merchant on a pre-agreed budget, whether this would be for every sale made or for every new prospect supplied. Whatever the agreed payment process, we ensure that both parties develop a relationship which would prove successful to the Merchant. In all cases we shop around for an Affiliate Network which we beleie would work best for you and has dealings within a similar sector. |
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Pay per Click (PPC) is an advertising technique used on websites, advertising networks and search engines.
With search engines, PPC advertisements are usualy text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. PPC is also sometimes known as Cost Per Click (CPC).
When we look at the clients website, we take into account what you are trying to sell and how best this can be done. PPC is a very popular option as it can hit your required target audience when you need it too and at certain times. We work very closely with Google, Yahoo! Search and Miva to provide a campaign suited to your budgets and expectations. |
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| SEARCH ENGINE OPTIMISATION |
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When you consider that almost 75% of clicks generated from a search engine are driven from natural search (listings that appear on the left), this cost effective and high visibility offering means that search engine optimisation is a key part to any Business website.
Firstly, we cannot guarantee a number 1 placement on a natural search, and it is fair to say that nobody else out there can - there are just too many assumptions that would need to be made.
Higher rankings in search engines lead to more visitors to your site and therefore increased sales. This much is obvious, but how can we achieve it?
Our Search Engine Optimisation (SEO) service includes everything from consultation, keyword research, copy writing, redeveloping the Website, create incoming links, submitting to search engines and comprehensive reporting on our results.
We are deidicated to the high standard eithical search engine optimisation |
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At i-webmarketing we fully appreciate the importance of online marketing. After all, you can have the best designed website in the world, but if nobody discovers it then your investment will be wasted.
That's why we develop targeted online marketing campaigns to drive potential customers to your site in the most cost effective way.
Our online marketing solutions can be used to reach the most suitable target audience, extend brand reach and maximise your sales online.
We have experience of delivering a wide range of digital marketing campaigns that encompass search marketing and media planning.
*Pay Per Click **Cost Per Click
*** Cost Per Aquisition |
If you are confused about your PPC* versus your CPC** campaign and how this fits in with the CPA***, then you have come to the right place. The information that we gather about our clients enable us to suit the current needs.
When you consider that almost 75% of clicks generated from a search engine are driven from natural search (listings that appear on the left), this cost effective and high visibility offering means that search engine optimisation is a key part to any Business website.
Firstly, we cannot guarantee a number 1 placement on a natural search, and it is fair to say that nobody else out there can - there are just too many assumptions that would need to be made.
Higher rankings in search engines lead to more visitors to your site and therefore increased sales. This much is obvious, but how can it be achieved?
Our Search Engine Optimisation service includes everything from consultation, keyword research, copy writing, redeveloping the Website, creating incoming links, submitting to search engines and comprehensive reporting on our results.
We are dedicated to the high standard ethitcal search engine optimisation practices that the major search engines demand.
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